Why kids escort players in the pitch during matches .
As always, we have been witnessing this thing of players being escorted by small children in the field creates suspense to many of football fans. Lessen your mind today and take in the reason for the practice.
FIFA and UNICEF have a program called Say Yes For Children, aimed to promote and protect the rights of all children, to create awareness for charitable causes. FIFA is one of the leading contributors to children foundations and charities. It uses football to shine a spotlight on children issues like Autism, Child Mortality and so on. FIFA then uses children from all walks of life to escort their heroes into the pitch to inspire them towards their dreams and aspirations.
Supporting children's rights campaigns, adding a sense of innocence to the game, fulfilling youngsters' aspirations, using it as a means of profit, and serving as a reminder that they are role models for kids. Kids also escort players in a soccer game as a way to promote inclusivity and foster a positive relationship between the players and their young fans. It also provides a memorable experience for the kids.
As part of a tradition that emphasizes the importance of youth and encourages the players to be role models. The children are usually local youth soccer players or members of the community and are often seen as representing the future generation of players.
Brian mwenda,
Sports journalist,
Kuza news television.
Meru.
